Many marketers espouse the importance of the human element in their marketing mix. But in the rush to adopt the …
MightyWrite produces corporate writing and strategies for your online and offline content, marketing and media. Our approach is to do the research and dedicate ourselves to becoming experts in your business, products and services.
We love words, but we’re more than writers.
We understand the power of a well-researched, professional media strategy as well as the style and structure of writing that sells, engages and gets results.
We’ve worked with clients on complex communications initiatives with multiple audiences and stakeholders as well as on simple, single solution projects for independent business owners.
The might is in what we do to help you move forward with a commitment to your purpose and goals. This shows through in the formulation of plans that help knock down resistance to your message and convert more customers and fans.
We get to the point. That’s write for business.
All content is not created equal. Knowing how to attract your audiences and engage them with optimized, relevant content is key.
Strategy is the yellow brick road of media and marketing. We’ll be with you every step of the way as we go to places where our collective brainpower, dedicated hearts and courage work together to achieve results.
The wisdom and wonders that come with experience form the backbone of our work. We are teachers and students of the unlimited opportunities that come from providing value to our communities.
We think in words. Leanne has done three and a half tons of thinking first and delivered a ton and a half of messaging that fits the subject, the corporate culture, the brand and the audience. You just don’t get that kind of sharp without decades of honing.
When you work with Leanne Fournier you will get dedication and professionalism that is second to none, along with the flexibility to adjust to client needs and requests. Over and over she’s exhibited a unique ability to adapt her work to various audiences, strategies and objectives.
Leanne, joy spills out to those around you. You are a rock, a motivator and a visionary, a leader and a gifted master of words!
MightyWrite is giving me the push I need to think strategically about my business goals and all the opportunities that can be realized through social media. This has included engaging me by asking relevant and meaningful questions that have empowered me to move forward!
100% Canadian owned & operated since 2001
Contact us to talk about your project or service needs.
I have had the pleasure of working with Leanne for over a year and her work has always proven to be above standard. She considers every aspect of what a client needs to relay their message in a clear and concise way. Leanne has endless ideas when it comes to helping her clients put their best foot forward and I look forward to working with her in the future.
A solid strategy is the starting point for developing content, positioning, a brand, or media plan. It means doing the homework, asking the right questions, listening and dissecting what we hear to help determine goals, challenges and opportunities. We take what we learn and do the work to develop The Write Plan™ – the playbook that guides everything we’ll be doing together to formulate and share your story. The Plan can be as simple as a one-page brief, or more complex with many layers that address multiple audiences, challenges, marketing, media and business needs. However it develops, it starts with a conversation.
We make developing new content easy for clients. We become your subject matter specialists and ghost writers, researching and developing content on the topics that will grow and engage your audiences. In most cases we work behind the scenes, converting your expertise about your product and brand into credible, meaningful messages and interactions. We’ll guide you in recognizing the opportunities of building and contributing to your communities with continuous, valuable content.
As we build this relationship, we get close enough to your content to manage major or minor updates efficiently. This helps to keep your content in touch with your audience’s needs and ahead of business and market changes.
A solid, informative, professional website can be the difference between a wider audience responding to your selling proposition or dismissing it all together. Our approach to content and strategy focuses on optimizing your website for search engines and social media. Once the content and strategy are in place, we can also connect you with customized design, graphics, photography, SEO and web hosting services. The integration of strategy, content and design is what makes our sites stand up over time and deliver results. Anything less is really just that. Less.
We are craftspeople in the discipline of writing professionally, accurately and creatively. We focus on increasing audience response and positioning your products and services in a way that informs, engages and ultimately satisfies the needs of your market. We fulfill our write for business promise by developing great SEO/SMO content that gets a response. We know how to enhance narratives through visual and text-based multimedia content, and how to use social media to engage audiences, promote your products and services, and publish and distribute stories across digital delivery platforms.
A few words about our startup writing services …
Article writing – Original, professionally written and researched articles are one of the best ways to promote your product or service in a virtual world. Articles provide a platform for you to show what you know on topics of interest to your target audience. You can use the article content we provide to add some power to your website, flesh out your newsletters or provide bites for your blog or other social media.
Blog and short message writing – Many business owners and professionals need help to get and keep going in the essential social media platforms. We have a process that focuses this for you. Give us a short interview and watch the words flow with relevant content that responds to your market needs. It’s time to get out there.
Editing – Error-free, accurate work is another critical component of strong content that makes a good first and lasting impression. Besides strengthening the power of the writing, our editing services can help give a fresh perspective to a client’s work. It might be the slide presentation that’s never been polished, the speech that has you speechless or a research article, white paper or mission statement that’s close but not quite there. We often see clients who are so deep into the weeds of business or projects that they can’t see their way out to deliver a more marketable, relevant or informative piece. Our copy editing rates are very competitive and have been the difference between a research paper getting published and available to the audience who need to see it, to it languishing in review on an academic’s overflowing desk. Let us help you dig out of these kinds of messes. People need to hear your story.
The MightyWrite creative team takes the time to look at every angle to ensure all the pieces of your brand are aligned within the strategy and content. This work can include new product names, slogans, key messages and brand development. We’re experienced in the visual arts too – graphic design, photography and video – to add that extra punch to the words we’ll write for you.
All of the photography appearing on this site was taken by MightyWrite’s Michael Fournier.
This is a broad category that includes the consulting and brainstorming we do with clients as part of all the services and contracts we provide. This is the tangible and the intangible. It might be the seed that starts something new or the needle that stitches a number of thoughts and ideas together. It’s how we help clients formulate new thoughts, move forward on an idea or decide on a course of action. We feed these ideas with strategy, content, branding and design to grow into something lasting and beautiful for your business.
This might all happen during a brainstorming session that’s separate from a contract or as part of the services we’re signed on to deliver. It’s a no holds barred conversation where everything is worth considering. It could be a conversation for a full campaign or a single, small solution you need to move forward. The possibilities are endless.
That’s GREAT news! Contact us indicating whether you are interested in Mighty, Mightier or Mightiest services and how you’d like to be contacted. We’ll then get started on The Write Plan™. It all starts with a conversation.
Payment for MightyWrite contracts are required all at once or in installments based on the contract terms for each size of contract. An installment is required before work begins. Detailed working terms and conditions are included with every contract. It’s important to us that you have a full understanding up front of how we will honor our working relationship.
We request 30 days notice of a cancellation of a contract and would hope that we have the opportunity to talk about your dissatisfaction or the reason for cancellation. Contractual and payment obligations would be considered at that time.
We’ll outline this in the deliverables component of The Write Plan™. We’ll work with you to consider the timelines, geography and options available using the latest technology to everyone’s benefit.
The process for review and approvals will be discussed and included in The Write Plan™ with deliverables. We work with the latest collaboration tools including Microsoft and Adobe products, as well as WebEx, Skype, Trello and others.
Absolutely. The Mighty, Mightier and Mightiest contracts are just to provide a framework to get started. Once we’re working together it’s expected that needs can change as new opportunities or challenges arise. These will be discussed and a new contract can be drawn up at any time.
Of course. They Mighty service arrangement is where we start with individual project requests. Mightier and Mightiest contracts provide a better opportunity for us to support you more broadly in your business. We understand the realities of budget limitations and are happy to talk to you about smaller projects on an as-needed basis. We are quick studies, conduct great interviews and know how to do the research. This is how we deliver accurate, effective content for these single requests. Ghost writing, articles, blogs and editing are some of the ways we offer stand alone solutions for clients.
We’ll do our best to answer additional questions within 24 hours.
And that’s good for business!
Leanne is MightyWrite’s lead business writer and strategist. Her goal is always to take clients beyond their expectations and innovate how their stories are told. This means having to dig deep to get at the core of a clients’ ideas and concerns, cutting through the clutter and often, getting the client unstuck and moving forward. One client coined the phrase “delegating up” for the fearless approach she uses for engaging senior business owners and leaders throughout the process. Leanne is also a much-published ghost writer and blogger on topics such as workplace mental health, financial planning, insurance, golf and food.
Mike’s the lead account manager and content designer at MightyWrite. He draws on his experience in graphic design, photography and illustration to add that extra edge to project content and deliverables. Mike worked extensively as a graphic/web developer in Dezine Source before switching his focus over to MightyWrite. His knowledge bolsters the team with an understanding of the strategies and visual concepts that are essential in creating effective online communication. Mike’s heart and soul is in helping the MightyWrite team innovate great things.
We work with some amazing outside writers, proofreaders, translators and editors that we’ll introduce as they are assigned to your project.
We are proud to be among the first Canadian companies to sign the Charter for Canadian Employers Supporting Mental Health. This is a cause close to our hearts and one we will write about often. We invite you to join us in supporting the cause by visiting Mindful Employer Canada.
Besides her obvious talents with the written word, Leanne has the uncanny ability to creatively convey the tone, mood or beat of a topic. Not only does this make for an enjoyable read that draws in even the most stubborn skimmer, but she also manages to balance her pieces in a way that continues to tickle the reader’s mind throughout the day.
Wendy Swantson, President, www.etouchservices.com
Michael’s experience really showed in our website interface as well as in the overall structure and photography.
Larry Frostiak, FCA, CFP, TEP Tax Partner Frostiak and Leslie Chartered Accountants
Leanne is a creative, driven, organized project manager. She sees the finish line and knows how to create the step-by-step plan to reach her clients’ goals.
Murray Moman, Red River College, Co-author of Business Communication for Success (Flat World Knowledge 2012).
You want to deal with a pro in thought, word and deed, in ethics and process with standards that are higher than your own. Leanne is that kind of pro and that’s why her clients stay clients wherever they go. (For anything less there’s no excuse … with apologies to Dr. Suess).
Dan O’Dell, O’Dell Advertising
We are thrilled to be associated with the work of the Great-West Life Centre for Mental Health in the Workplace which has been the recipient of a number of awards related to this important work. webaward.org
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Looking for a partner for your project or do you just want to inquire about our services? Send us a message at email@example.com or use the contact form and we’ll get back to you!
Thank you both for the terrific ideas you shared with us. I really appreciate your expertise and enthusiasm. We have many practical strategies that we will put in place now. Once we have a chance to monitor and measure the reaction to these changes, we will circle back for some more Fournier Fire to light up our imagination. mindfulemployer.ca
When you work with Leanne Fournier you get a supportive partner in your creative project as well as a collaborative thinker who asks the right questions. Leanne has a warm and inviting energy that makes the work seem easy!